Social Media & Speaking Services

by Jack Smith · Comments

Social Media Strategy & Planning

I work with you to develop a comprehensive social media engagement strategy that is specifically designed for your businesses unique brand, personality and business goals.

We’ll deliver a comprehensive plan that includes budgets, timelines, success metrics, and proposed tactics to accomplish your businesses goals.

Anybody can utilize social media in their business, but nobody will have success without a plan first.

Social Media Consulting and Coaching

I provide ongoing social media consulting, including:

* Blog Setup and Content Strategy
* Competitive Social Media Analysis
* Social Media Tools Assessment
* Social Media Outreach
* Online Reputation Management
* Social Media ROI Assessment

Speaking & Training

Presenting keynotes and teaching workshops on social media has to be THE FAVORITE thing I get to do as creator of The Social Latte. I truly enjoy being on stage and either talking about social media with business owners or training business owners and individuals how to better use social media to accomplish whatever their goals may be – personally or professionally. The other part of presenting that I enjoy is receiving feedback from the audience – both in person at the event and via e-mail, Twitter, LinkedIn or Facebook after the event.


Jack- thank you, thank you, thank you for your enlightening, informative presentation on social media today! If you haven’t experienced Jack as a presenter, please run, do not walk to his next gig!!!!!  – Mary B.

Jack I attended you class last night at the Boomerz meeting-GREAT JOB!!
- Glen F.

Thank you for the great presentation at Boomerz and information about improving the Start Up Now online and social media presence and strategy. – Jim G.

Thanks for all of the info at the Social Media Seminar this morning. It really got me motivated and thinking of ideas for Rio Salado. My goal is to review cameras over the weekend and start a project on Monday.  – David S.

I really appreciated your comments on the panel at the 180 series this week. I just did my first blog and it was so fun, thanks for helping to inspire me to be more social!  – Anita G.

May I tell you again what a pleasure it was to listen to you and learn from you last night? My notes were not copious, but sufficient to share with my wife a solid taste of what you shared with all of us and taught to us last night regarding the adding potential power of social media, if used well, to our career path. I spent 15 minutes imparting what you talked about (okay, I admit I had a captive audience as she was applying make-up) and some of the incredibly powerful examples you cited, like mobile bbq tacos, to excite her.

My wife and I will both get on Facebook quickly and we will carefully update our profiles in LinkedIn. You might think I am being excessively kind with my praise, yet what you did for me was unlock my mind to dream up a number of specific things I might do now (which I wrote down fast and furiously) to enhance my long-term marketing, which until now, has always lagged, due to my excessive focus on whoever my current client is and spending my efforts in solving his problems.


Feedback from the 180Series

“This was a very informational and interactive workshop. I have learned a lot that I didn’t know before coming to this workshop” – Tucson Lifestyle Magazine

“Fantastic seminar! Great information – I feel like an expert already!” – Perry Design

“This was heads & above a previous seminar on this subject”

“A great presentation of the material, particularity for someone not well versed in social networking.”

“Wonderful. Provides useful information about technology that helps the new 24hr small-mid business to compete with larger corporations.”

“Jack is a wonderful speaker who provides a well-rounded presentation for the local business owners 40+”

“Really liked the common sense approach”


If you are leaving a comment, please note the event you attended or project that are leaving feed back on (i.e. Tempe Chamber Annual Luncheon). And lastly, thank you so much for taking the time to leave a comment, it is greatly appreciated.

  • Bobbie Cassano
    Jack, thank you for taking the time to meet with me to discuss how to best begin to wrap my hands around the website and social marketing aspects related to our coalition. Your insight and use of an easy to understand diagram helped me better understand how both of our audiences can be served and represented within a cohesive strategy. Bobbie C.
  • Pam Betz
    Jack-
    You were the hit of the HNK Retreat on November 17th! Thanks so much for the valuable information you shared with our state-wide consultants...your presentation was so engaging and educational for those of us with small businesses. Word was we could have listened to your ideas and wealth of information all day!!!
    Thanks so much for your willingness to participate.
  • Social media is something Jack is so deeply submersed in, it took a message via twitter to catch up with him for a quick meeting. In our brief time together Jack helped me to identify some key starting points and even spent a few extra minutes helping fix a link to the Common Cents Credit Solutions fan page on Facebook. Not only is Jack Smith a social media expert, he's also willing to go the extra mile to help others.
  • Gil Parsley
    Attending one of Jack's classes is a very positive experience. He has a very relaxed teaching style and enables everyone in a class to keep up. If you get an opportunity to attend one of his classes, I would recommend attending.
  • Jack explains things so well and he listens intently to questions and concerns. I had no idea how much information I was absorbing as I listened in on a meeting. When I got back to my computer to "play around" with our blog, I realized I understood TONS more than I did before meeting with Jack. He is amazing and he really knows his stuff!
  • Ted
    I met Jack through the Chandler Chamber of Commerce and met with him for my hotel social media project. I really appreciated his results focussed approach starting with the what results we were looking for instead of just what the social media flavor of the day style. He has a great business approach to using whatever social media works best in your case - Thanks!
  • Jack Smith is a natural leader and a dynamic speaker. I have had the pleasure of working with Jack for a number of @agencyside 180series presentations and trainings. He has a true gift of educating his audience on even the most technical or advanced topics and explaining them in a way that is easy to grasp. We consistently receive incredible feedback and an exceptional level of satisfaction from our agencyside attendees when having Jack on board.

    While so many focus on the tools and technologies in this space, Jack really takes the time to dig in deep to his client's unique business needs and goals to ensure everything he recommends is working towards meeting their main objective. His enthusiasm, positive attitude, thirst for knowledge and business acumen make him a joy to work with.
  • Jack is awesome! This summer I've worked with Jack presenting for @agencyside's 180series AND I also asked him for some technical training on the Thesis blog platform. Having been on both sides of the experience with him I can say that as a presenter, he knows his stuff. He has real life expereince and brings a very business-minded perspective to the table. You won't hear a lot of theories from him that he doesn't back up with solid business application.

    As a teacher/consultant he is equally pragmatic. He takes the time to feel out your current comfort level and where you're at with the technology now and then works with you to get you to the level you want to be at. If you need someone to work with you, your team/group or your business to get up to speed on social media you need Jack.
  • I have had the pleasure of working with Jack on several occasions and find his knowledge of social media inspiring. From Facebook to Twitter to LinkedIn and blogging, there is not one single place where I have learned more than working with The Social Latte.
    During a recent 2 hour session on a set up of our new blog theme, I learned more about blogging than I have learned at all of my past classes and seminars combined. Jack's teaching style and hands-on approach is invaluable.
    Thanks Jack!
  • Jack Smith is quite possibly the sharpest social media guy I have met in an industry that is becoming the hot and popular thing to do regardless of your experience level, much like the sudden popping up of homestagers and gelato stores. Jack has a strong handle on how to get your presence known and his confidence level is very reassuring. I look forward to receiving his business proposal soon!
  • I really appreciate your sense of humor and willingness to help us" boomers" keep up to speed. Your introduction to Facebook has gotten me off to a good start.
  • Linda Cicchillo
    Jack cut the huge world of Social Media into bite-size pieces during his weekly seminars for Tempe Chamber of Commerce members. Using basic terminology, he taught us how to get started with LinkedIn, Facebook, Twitter and more. The hands-on sessions were so beneficial. I now understand the value of Social Media and it's no longer overwhelming. Thanks, Jack!
  • Ruth Howe
    Jack's teaching style for social media exceeded my expectations. His enthusiasm for this type of networking again created excitement and interest among all of us in the Boomerz Workshop Class - FACEBOOK. Jack's printed material will continue to assist all of us as we continue to explore and use FACEBOOK and other social media.
    Thank you, Jack.

    Ruth Howe
  • Hi Jack Smith
    you have a lot of knowledge and experience. Good job! Caring
  • Mary Lee Madison
    Jack... YOU are the Social Media MAN!!! The Facebook class was great. You're an animated instructor and you absloutely live what you teach. You have great crediblity!!! ...at least with me!! Thanks a bunch. MLM
  • Jack,
    Thank you for an excellent introduction and training in the Boomerz Facebook 101 class. Please thank Lisa as well for her assistance.
    Jim
  • Hi Jack,
    You have a lot of knowledge and experience in the social networking world. It's amazing how powerful this arena is and how much it is growing. I think it's awesome!!

    One suggestion is to have pages with step by step instructions. This would definitely cut down on frustration levels, especially with some boomers.
  • Kimberly Hutton
    Thanks, Jack, for a great Facebook class. Very informative, and I thoroughly enjoyed it!
  • I had the pleasure of meeting Jack in early May, 2009 when I attended a Tempe Chamber Social Media class he was teaching on LinkedIn. In just 90 minutes, he showed the class not only how to create a LinkedIn account from beginning to end, but also how this could really promote your business as well. My company was so impressed with Jack that we signed up for six more seminars with him including: Twitter, Facebook, and blogging to name a few.
    Jack is a great and personable presenter who takes a hands-on approach in showing you how being active in the social media can truly benefit you and your business. Our business now has its own functioning Facebook Fan Page and Twitter account which we use EVERYDAY. He still takes the time, anytime, to answer my calls and help me work out the kinks in my everyday media networking.
    If you are serious about exploring the potential of where social media networking can take you and your business, (or even just curious as to what the craze is all about,) I definitely recommend you give Jack a call or a tweet, (after all it is the 21st century.)

    Thank you Jack!
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